Meta Ads calculator · free

How much money are you throwing away on ads?

If Meta shows your ads to people who will never buy from you, you overpay for every client. Fill in the sentence and find out how much.

I run , I spend a month on Meta Ads and each client costs me .

Who do you show your ads to today?
You could save every month−€500

That's €6,000 a year that Meta is taking right now.

Every week without your own lists you lose €115
Who your money reaches

Out of every 1,000 people who see your ad…

Meta charges every time someone sees your ad, whether they care or not. The more of your ideal audience in those 1,000, the less each client costs you.

893will never buy from you: you pay for them anyway
107match your ideal client
How you get there

With Mailerfind you pull the followers of your competitors and of accounts in your niche, and upload them to Meta as a custom audience. Your ad stops flying blind.

Same money, different result

Your €2,000 a month, well invested

Today · Meta interests
Cost per client
€80
Clients per month
25
Money that doesn't reach your audience
€1,840
With your Mailerfind lists
Cost per client
−25 %€60
Clients per month
+8.333
Savings per month
+€6,000/year€500
Your custom audience

10,000 contacts for an audience of 5,000 people

Meta only recognizes part of the contacts you upload. That's why it pays to start from a big list: the audience you end up with is wide enough for the algorithm to learn and for your ads not to keep showing to the same people.

Contacts to extract10,000
Audience on Meta≈ 5,000
  • Your competitors' followers3 to 5 accounts in your industry on Instagram or X6,000
  • People who comment in your nicheThe most engaged: your warmest audience2,500
  • Audiences of creators in your nichePeople who follow leaders in your industry1,500
  1. Day 1You extract your audience10,000 contacts from your competitors and your niche with Mailerfind.
  2. Day 1You upload it to MetaAs a custom audience and, if you like, build a lookalike audience from it.
  3. Days 2–7Meta learnsThe algorithm adjusts to your new audience. Don't touch the campaign those days.
  4. From week 2You pay less per clientUp to €500 a month back in your pocket.
Estimated return

For every €1 in Mailerfind, you save €5.2 on ads

Mailerfind Starter plan
€97/month
Estimated Meta Ads savings
€500/month
Net benefit
€403/month

Build your first audience with 500 free credits

Extract your competitors' followers, download them and upload them to Meta in minutes.

I want to save €500 a month

No card required GDPR compliant

Rough estimate. The improvement depends on your offer, your creatives and the quality of the lists you upload.