What is B2B lead generation?

It refers to the specialized process of searching for B2B leads, i.e. those interested in your product or service who will ask for more information about you🧐

NOTE: B2B leads are not the same as B2C (business to consumer). The B2B acronym alludes to business prospects, meaning the purchase they seek is from business to business💼

You, as a private consumer, probably know very well how to define your purchase needs in proportion to your budget and characteristics that best suit you, etc. So the decision is simple, it only depends on one criterion, and voila. 

However, in the case of a B2B customer, they often depend on several people to deliberate the most suitable purchase option, and therefore, the process is neither as simple nor as immediate. 

B2B leads have longer buying cycles and they need guidance on buying and benefit from calls, emails, demos…

As you can see, B2B and B2C leads take different paths!🏞️

Before setting your strategy in motion and getting to know with us the best B2B lead generation tools available, take a few minutes to think.

Before we delve into the pros and cons of each software, let’s take a look at the following…

How to know which B2B lead generation tools are best suited for my business?

You can consider the following questions:

• Who are your potential customers and leads? Describe them or create a buyer persona that represents them.

• Where do you think can you find them?

• What is your budget?

• How much time do you want or can you dedicate?

• Who should take responsibility for lead generation?

Indeed, B2B lead generation is far from a simple task.

Manual sales prospecting is an exhausting process.

Imagine having to manually extract all that data, stealing hours away that could be devoted to other sales activities that could drive profits. 

Although AI 🤖 cannot replace everything, they can lighten the load when it comes to technical issues.

Through these B2B lead generation tools, you can automate and perfect the prospecting process and attract higher-quality prospects. 

However, not all meet the three basic keys: effectiveness, free, and adaptability to each business. So, choose for yourself what best suits what you’re looking for.

We share the main b2b lead generation tools to get more leads:

Mailerfind

This tool guarantees you successful email marketing campaigns. It collects emails and other public data (username, phone number, website, location, interests…) from the followers of any Instagram profile, automating lead generation with a single click.

This provides the opportunity to massively contact followers of pages that post content in your niche, influencers, or even the ones of your competitors🎯

They have a short video demo on their website that you can watch to see how it works step by step.

Through this data extraction tool, you can get all the information you need from your leads.

From their emails to their names, geographical location, website, phone number, interests…

It’s not free; it’s a paid tool, but they do offer a trial version to test your first campaign with this tool and gain some new customers.

Let’s provide a practical example.

Let’s imagine that I have a web development and marketing agency, and I want clients to hire my services.

What will be my ideal audience?

Well, in short, people who have a business. So after a little search we found the profile of @lucenathor, a guy who shares marketing tips that businesses can use. So, among his followers, we are going to find companies that want to boost their marketing, just what we are looking for! 🎉

Mailerfind itself has a completely free integrated email sending platform through which you can send these massive emails. Cool, right? 📨

This email sender specializes in cold emails, with anti-spam technology and other features. You don’t have to worry about damaging your email reputation. They have an email deliverability rate of 97%. 

In case you’re unsure what to write in your messages to effectively sell without being intrusive, they provide a step-by-step Guide to take you from point A) I have no idea how to use Mailerfind, to point B) I’ve acquired a client and made a sale.

LinkedIn Sales Navigator

It’s very powerful for searching and filtering profiles on LinkedIn. Sales Navigator allows you to perform advanced searches of potential customers with very specific segmentation filters such as location, industry, company size, among others, and save the results and use them in other tools.

This allows you to track updates and interactions. Thus, you will get suggestions for new leads based on your preferences.

One of its great advantages is the ability to send direct messages to potential leads.

The only drawback is that now many similar LinkedIn tools have emerged, leading to increasing saturation, and people are becoming less receptive to sales messages. The audiences are somewhat fatigued.

Discovery.ly

This prospecting tool helps users get more information about their prospects and contact networks.

Discovery.ly allows users to see mutual connections, updates, and tweets from any contact on Gmail, LinkedIn, Twitter, and Facebook. This can be useful to identify common points, generate conversations, and personalize messages.

Lead Gorilla

Helps you find and manage leads on Facebook. You can search for relevant pages and groups, sort them by size and participation, and then contact the owners directly within the platform. Lead Gorilla also offers competitor analysis, allowing you to better understand your position in the market.

Phantom Buster

Offers a range of APIs for social media and the web. It allows you to automate actions such as LinkedIn lead prospecting, Twitter data extraction, LinkedIn connection request automation.

You can also obtain information from hashtags, mentions, comments, and Instagram followers, collect comments, likes, and reviews on Facebook, and even has extensions for scraping Pinterest, Tiktok, and Youtube.

It works as an interactive console, using commands so you will have to configure them to execute what you need.

Although the free version only has a limited time of 10 min per day, it has several pricing options according to functionalities from $30 to $900 per month.

Snov.io

It has a variety of tools, from email search to verification and sending. Snov.io allows you to search for email addresses using domain names, company names, or even lists of names and surnames.

You can also verify email addresses to make sure they are valid before sending your email campaigns.

The software includes tools for email marketing, drip campaigns, and sales CRM. It helps you nurture leads and convert them into customers.

The free tool provides a limited number of potential customers. You have 50 “credits” to spend per month.

Uplead

You can create customizable B2B lists, with detailed information, such as email, phone number, location, industry, company size, and much more.

Uplead also provides CRM integrations, allowing you to easily move your leads from the platform to your sales workflow.

Uplead’s criteria for qualifying potential customers are quite broad, you can segment by technological data points and thus create lists that include or exclude companies that use a specific technology.

It provides an API that enables companies to integrate the platform with third-party applications such as Zapier, Salesforce, HubSpot, etc.

Conclusion

In summary, despite the complexity of b2b lead generation, having the right B2B lead generation tools can simplify and accelerate the lead generation process.

Remember that with Mailerfind you have segmented and qualified leads at the distance of a click. Do you have any questions? Contact our support team here ([email protected]), we offer personalized advice to help you get the most out of it.

So, why wait? Take the step, make the choice, and see your business reach new heights!