The sales funnel: the #1 tool for “cooking” your leads 😉

What is a sales funnel?

Picture it as a giant slide that turns strangers into loyal customers in the split second it would take you to say “conversion.”

First things first: it isn't literally a funnel. It's more of a process, a journey, a recipe: you have to add the ingredients in the right order for it to turn out well.

In this case, the “ingredients” are the steps that take a potential customer from “Who on earth are you?” to “Of course I want to buy that!” This sales funnel (or conversion funnel) is how a company designs and sets up the processes for reaching different users and turning them into customers.

Is it the same as the marketing funnel?

Not at all! Let's say they're cousins, or very good friends. Each one complements the other. The sales funnel is the next step after the marketing funnel.

That's why many people see the sales funnel as the bottom part of the marketing funnel, which starts much earlier. The marketing funnel does the first filtering with forms, giveaways and content, and then starts nurturing the lead with relevant materials, all based on the definition of your buyer persona.

This funnel is designed to say just enough, in the right tone, using the right colors to attract the visitor and turn them into a lead. That lead, now segmented, becomes a qualified sales opportunity.

This is where the sales funnel comes into play. Its goal: the sale. It will make every move it can to turn that lead into a customer.

How do you build a sales funnel on social media?

➡ First, be clear that it starts from the marketing funnel. Although they are separate strategies, one hands off to the other.

📌 1. Brand awareness

• Define your goals well.
• Be clever about it. Show off and show who you are.

📌 2. Familiarity

• Engage with your audience.
• Offer them valuable, creative content.

📌 3. Consideration

• Make them feel special.
• Run exclusive offers or promotions for your followers.

📌 4. Purchase

• Make the buying process as easy as possible.
• Include a powerful CTA and an effective landing page.

📌 5. Loyalty

• Keep nurturing the relationship with the customer.
• Build trust and encourage satisfied-customer testimonials.

Step-by-step guide to building a sales funnel

🧷 1. Contact

Your business card. Its aim is to attract potential users through:

• Traditional marketing
• Data capture
• Buyer persona identification

Buyer persona example:

• 33-year-old single woman living in Madrid.
• Works at a law firm, but wants to start her own business.
• Uses Pinterest, Instagram, YouTube and TikTok.
• Shops online, motivated by discounts.

Strategy for the top of the funnel (ToFu)

Sort users according to the information they share. This isn't the time to sell, but to nurture with content.

• Infographics
• Podcasts
• Newsletters

Example:

• Instagram posts with fashion tips
• Infographic for Pinterest
• TikTok video with selfie and style advice

Strategy for the middle of the funnel (MoFu)

Users who have already identified their problem. This is where the deeper connection with the brand begins.

• Blog articles
• Case studies
• Webinars
• Whitepapers
• Email marketing

Recommended tools:

• Salesforce
• Microsoft Dynamics
• HubSpot
• Zoho

You can also invest in content such as:

• How-to guides
• Pros and cons
• Tutorials

Recommended KPIs for ToFu and MoFu:

• Impressions
• Clicks
• Visitors
• Engagement
• Comments
• Leads
• MQL / SQL
• Chats / Calls / WhatsApp

Strategy for the bottom of the funnel (BoFu)

The goal now is to close the sale. You already know what the customer needs.

Key actions:

• Direct contact with sales
• Post-sale follow-up
• Thank-you email

KPIs for BoFu:

• Sales
• Abandoned carts

The sales funnel is a journey to commercial success. From understanding your audience to closing a sale effectively, this model lets you optimize every stage of the process.

Apply these strategies, measure results and adjust where needed. You won't just improve your ROI, you'll also get a much clearer picture of how your business is performing.

Ready to optimize your sales funnel with the best tool? Download the Chrome extension and start today.