Learn how to launch cold email campaigns safely with better targeting, domain setup, list hygiene, and sending practices that protect deliverability.
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Learn how to launch cold email campaigns safely with better targeting, domain setup, list hygiene, and sending practices that protect deliverability.
What is B2B lead generation? It refers to the specialized process of searching for B2B leads, i.e. those interested in your product or service who...
What is affiliate marketing? Affiliation is based on promoting third-party products or services through a unique link. Basically, you become an...
Key metrics you need to measure📈 Open rate Let's start with the basics! How many of your potential customers are opening your emails? This is one of...
What is a cold email? Cold emails are a marketing tactic in which an email is sent to a recipient without a prior relationship or interaction. The...
How to warm up your email account Have you ever tried to cook an egg in a cold pan? It doesn't turn out well! The same goes for your email marketing...
This segmentation and generation of qualified contacts is possible thanks to tools like MailerFind. This Chrome extension allows you to build your...
What is a Buyer Persona? A "Buyer Persona" is a fictional profile of your ideal customer that gathers the optimal characteristics to become a...
What is MailerCheck MailerCheck is a very easy to use tool that allows you to clean up your email marketing lists. You just need to upload your...
Introduction I want to start this post with a very inspirational phrase. And that is… If MailChimp is the Shopify of autoresponders, Mautic is the...